Pritti Nanda, the dynamic founder and visionary CEO of Sopritti Fashion, is a name synonymous with UAE's competitive fashion. Having been shaped by the vibrant energy of Mumbai and seasoned by over three decades in Dubai, Nanda's grasp of both Indian and Middle Eastern fashion cultures is nothing short of profound.
Although deeply anchored in her passion for traditional ethnic couture, Nanda’s perceptive insight into the ever-shifting trends from cities like Mumbai, Delhi, Lucknow, coupled with Pakistan’s fashion hubs has allowed her to curate a platform that amplifies the finest clothing and jewellery talents from these regions. Driven by a relentless zeal to create a space where clients revel in exclusive fashion experiences, Sopritti has blossomed into a distinguished showcase. Each exhibition is a curated masterpiece, where designers not only present their collections but also personally engage with clientele, offering bespoke consultations and ensuring that the essence of the garments resonates deeply with each buyer. Sopritti has managed to stay ahead of the curve by taking place in a mega e-commerce expansion of the brand.
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Uniting Iconic Designers from Pakistan and India
Her exhibitions attract luminaries from the Indian and Pakistani fashion worlds, with iconic designers like Manish Malhotra, Sania Maskatiya, and Rimple & Harpreet Narula gracing the stage. This combination of talent appeals to the fashion-forward clientele in Dubai and beyond, ensuring that Sopritti remains at the forefront of the region's haute couture narrative.
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Sopritti Fashion's Exquisite Showcases: Summer Edit 2024 and Wedding Festive
Sopritti Fashion recently made significant waves in the UAE's fashion ecosystem with two remarkable showcases—Summer Edit 2024 and the much-anticipated upcoming Wedding Festive that is set to take place in October.
Held earlier this year, Summer Edit 2024 emerged as a one-of-its-kind exhibition of luxury fashion. The event spotlighted renowned designers from both India and Pakistan, including the illustrious Rimple & Harpreet Narula and the ever-stylish Maheen Karim. From airy summer casuals to resplendent couture pieces, the collections were a visual masterpiece of intricate embroidery, contemporary silhouettes, and time-honoured craftsmanship. Designers presented their pieces with meticulous care, captivating Dubai's fashion aficionados.
True to Sopritti’s style, the experience transcended mere fashion viewing. Nanda ensured that designers were physically present at the event, fostering a rare and direct connection between creators and consumers. This personal engagement, a hallmark of Sopritti’s exhibitions, offered clients not just a glimpse into the latest trends but an immersive journey into the very essence of couture.
Wedding Festive: A Celebration of Bridal Grandeur All Under One Roof
On October 5th, Sopritti will be holding its grand Wedding Festive, a spectacular celebration of bridal and festive fashion, just in time for the opulent winter wedding season. Featuring esteemed designers like Shivani Tijori, Saira Rizwan, and Kumud Designs, the event will present an array of bridal ensembles—luxurious fabrics, intricate embellishments, and statement pieces that will dominate the collections, setting the stage for the forthcoming wedding season.
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In addition to the bridal ensembles, the event will also showcase exquisite jewellery collections from Auric Jewels and Eternitii Jewels, offering future brides the chance to complement their attire with breathtaking adornments. It will be an unparalleled opportunity for fashion connoisseurs and brides-to-be to explore the finest in couture all under one roof.
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The Future of Sopritti: Innovation Meets Tradition
Pritti Nanda’s unwavering attention to detail and her dedication to creating an intimate, luxury shopping experience continue to elevate Sopritti to new heights. Each event is not merely a fashion showcase; it is an immersive experience where the best of Indian and Pakistani fashion converge in a personal, engaging environment.