Fatima Ahmed
By means of introduction, Fatima completed her Bachelors degree from USC Marshall School of Business. After graduation, she worked for L’Oréal in New York. She has recently moved back to Karachi and is currently launching Prerto jewellery while working for Snapchat.
Q. How would you describe your personal style?
A. My personal style varies depending on my mood. It ranges from classy and minimalist to colourful and fun.
Q. Who is your go-to person for style tips?
A. I usually pick up clothes and accessories that stand out to me and style them myself. I don’t particularly have a go-to person for style tips.
Q. Make-up style by day and night? and which products would we find in your bag at all times? Typically, my day make-up is very minimalistic.
A. I love using nude lipsticks during the day. At night, I like doing eye make-up and adding some bright lip colour. I always have hand sanitiser, Carmex lip balm, a lipstick and perfume in my bag.
Q. If you were stranded on an island, which two people would you like to be with?
A. Zooey Deschanel - I have seen her interview live and think she is intelligent and creative with a really fun personality; J.K Rowling – I would love to pick her brain!
Q. What do you consider as the biggest fashion faux pas?
A. Wearing too many prints at one time and crocs!
Q. What was the first designer item in your closet?
A. Patek Philippe watch passed down by my mum.
Q. What is your favourite shopping destination?
A. London - I love the city and all that it has to offer!
Q. If you could choose to be a particular celebrity for a day who would you be and why?
A. Angelina Jolie – she has incredible experience as an actress, film maker and a humanitarian.
Q. What do you consider as the five most important must-haves this year?
Statement jewellery, culottes, a cape or wrap, striking shoes, any accessory with fringe.
Q. What was the inspiration behind bringing Prerto in Pakistan?
A. I personally love Prerto, as each piece is so unique. It’s a great blend of eastern and western designs and can be worn with all sorts of outfits. Every time I wear it out, people compliment and ask about it. I felt there was a need for good quality statement jewellery at affordable prices in Pakistan.
Q. What are your future plans?
A. I am looking forward to new and exciting collections for Prerto and further expanding it to new horizons. I am also working on having more Snapchat stories from Pakistan in the near future.
Next up is the talented Alishay Adnan
Alishay has a degree in economics and management and based on her interest, is pursuing a career in fashion. She has been working for a fashion e-commerce venture in Malaysia (ZALORA). She joined as a fashion buyer, but moved to styling which, she has continued even after moving back to Pakistan. Now she is working for Daraz.pk, where she organises photo shoots and manages the blog and social media. Alishay is also a freelance stylist for photo shoots, television commercials and celebrity styling.
Q. How would you describe your personal style?
A. Minimalist! I believe that less is more!
Q. Who is your go-to person for style tips?
A. My younger sister! I take her fashion advice quite seriously.
Q. Make-up style by day and night? and which products would we find in your bag at all times?
A. For the day look, I use basic products like a BB cream, mascara and lip balm. The night look is obviously bolder with flashier eye shadows, lots of highlighter and bolder lips. There is always a mascara (Benefit-Roller Lash), highlighter (Naked flushed) and lip balm (Clarins) in my bag.
Q. If you were stranded on an island, which two people would you like to be with?
A. David Beckham and Anna Wintour.
Q. What do you consider as the biggest fashion faux pas?
A. Over-accessorising
Q. What was the first designer item in your closet?
A. Gucci backpack
Q. What is your favourite shopping destination?
A. Dubai – it’s the most convenient option!
Q. If you could choose to be a particular celebrity for a day who would you be and why?
A. Kylie Jenner! I need an experience in that Glam Room of hers!
Q. What do you consider as the five most important must-haves this year?
A. White sneakers, midi rings, graphic handbag, camel coat, anything with fur or pom-poms
Q. Name two favourite celebrities you’ve enjoyed styling the most?
A. Syra Shahroz and Sana Ansari.
Q. What is the biggest myth of being in your profession?
A. People regard creative work as easy, as they think it’s just putting things together. It’s not until you are out for a 48-hour shoot that you realise it can get super hectic.
Q. Where do you see yourself in five years from now?
A. I want to establish a company for styling and image consultancy.
Our day concludes with the ambitious Ansab Jehangir
Ansab has recently launched a fashion house by the name of Ansab Jahangir; the label specialises solely in luxury pret, couture and bespoke bridals.
Q. How would you describe your personal style?
A. Minimalist and chic.
Q. Who is your go-to person for style tips?
A. Urooj Junejo and Samavi Hasan, my all time go- to stylists.
Q. Make-up style by day and night? and which products would we find in your bag at all times?
A. It’s usually a tied up bun with my Roberto eye glasses and a Mac ‘See Sheer’ lipstick for the day. Nights are with my hair down and my new favourite YSL ‘Infusion Ink’ foundation for ultra sheer coverage. In my bag, I always have L’occtaine hand cream, Nars lipstick, iPhone charger and my current favourite Balenciaga sunnies.
Q. If you were stranded on an island, which two people would you like to be with?
A. My husband and my sister
Q. What do you consider as the biggest fashion faux pas?
A. Sonam Kapoor’s yellow feather Elie Saab couture gown at Cannes 2015 left us all speechless.
Q. What was the first designer item in your closet?
A. My red monogram vernis leather Louis Vuitton.
Q. What is your favourite shopping destination?
A. London
Q. If you could choose to be a particular celebrity for a day, who would you be and why?
A. Kendall Jenner so I could just model my own clothes for free.
Q. What do you consider as the five most important must-haves this year?
A. Ripped jeans, a white cotton button down shirt, a geometric print tunic, pastel wraps and suede bell bottoms.
Q. When did you start designing clothes and why did you choose to do that?
A. I started designing clothes on a much commercial platform this May 2015 and it was one of those things I had been longing to get into since I was in high school. I have always loved dressing up since a very young age and would always be putting fabrics together later to realise that this was something I was meant to do.
Q. Any new projects lined up for 2016?
A. More and more fashion shoots with some super creative concepts and a new bridal campaign launching in March 2016.
Photography by: Marghoob Syed
Did you enjoy our day out with these bold beauties? Leave your feedback in the comment box below!