Lighting Up Lives, One Pepsi Bottle At A Time

While most of our Ramadan is consumed with obsessing over what to eat for sehri and iftar, this heartwarming campaign by Pepsi serves as a timely reminder of what the holy month is really about. Pepsi's #PepsiLiterOfLight campaign uses a distinct approach by employing celebrities and influentials' alike to come together to support Pepsi's annual initiative to help provide electricity to the underdeveloped areas of Pakistan; a touching campaign to portray forms of worship other than praying and fasting. 

Pepsi is back with it’s campaign to help those less fortunate, specifically those still living somewhat in the dark ages. Electricity is a privilege, a privilege that not everyone has - therefore, this initiative to help bring light to as many areas in Pakistan as possible is brilliant. With every picture uploaded with the hashtag #EyesClosedForLight Pepsi will light up one life.

This Ramadan, some of Pakistan’s most sought after celebrities have teamed up with Pepsi for this life changing journey. From Fawad Khan to Wasim Akram, they all have been determined to make this campaign succeed. Sajal Aly and Mehreen Syed, two of Pakistan’s favourite IT girls were also seen supporting #PepsiLiterofLight wholeheartedly. This campaign brings hope in a world where terror seems to be overpowering, and more importantly it can help the lives of 30 million Pakistani lives being effected by not having electricity. All you have to do to help with this remarkable campaign is to upload a picture of yourself with your eyes closed and hashtag #EyesClosedForLight.





 

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @mayaaliofficial @yasir.hussain131 @iiqraaziz to support the cause.

A post shared by AIMAN KHAN (@aimankhan.official) on Jun 4, 2017 at 8:03am PDT

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @anousheyashraf @khanahsanofficial & @aijazz to post the same.

A post shared by Ayesha Omar (@ayesha.m.omar) on Jun 5, 2017 at 11:49am PDT

#EyesClosedForLight I can't imagine living in darkness but millions of people in Pakistan do each day without any access to light. I stand with Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight. For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @azfu @fahadcitrus & @divamagazinepakistan to support the cause!??⚡️

A post shared by Mehwish Hayat (@mehwishhayatofficial) on Jun 4, 2017 at 8:20am PDT

#EyesClosedForLight I shall close my eyes today to feel the darkness that consumes millions of people in Pakistan living without electricity. So lets all help Pepsi with their #PepsiLiterofLight movement by uploading a picture of with eyes closed with the hashtag #EyesClosedForLight as Pepsi will light up one Life for every upload! I nominate all of YOU to take the cause forward!

A post shared by MAWRA ? (@mawrellous) on Jun 5, 2017 at 6:12am PDT

Sajal Aly has her #EyesClosedForLight Be a part of #PepsiLiterOfLife by @pepsipakistan and light up lives.

A post shared by DIVA Magazine Pakistan (@divamagazinepakistan) on Jun 6, 2017 at 9:58am PDT

Take a moment and feel what millions of people in Pakistan go through everyday, without access to light and electricity. Join #PepsiLiterofLight and donate to the initiative with every picture you post. Let us light up lives of those in need. #eyesclosedforlight ?

A post shared by Muniba Mazari (@munibamazari.official) on Jun 3, 2017 at 6:24am PDT

Closing my eyes in solidarity with #PepsiLiterOfLight. Millions in my country continue to live without electricity & with my #EyesClosedForLight, #Pepsi will be lighting up one life with my upload. I urge others to join in this movement; one life lit up with every upload! #letslightupPakistan I nominate my friends @shehlachatoor, @zaheerabbasofficial & @rizwanbeyg to join in with me. #foragoodcause @pepsipakistan

A post shared by Maliha Rehman (@maliharehman1) on Jun 6, 2017 at 12:02pm PDT

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @maheengtaseer

A post shared by ShahbazTaseerOfficial (@shahbaztaseerofficial) on Jun 5, 2017 at 11:45pm PDT

I am part of the #EyesClosedForLight movement! Life in darkness without electricity is how millions of Pakistanis live each day so lets help Pakistan by being a part of Pepsi’s #PepsiLiterofLight initiative. Every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So spread the word by tagging your friends to post a picture with their eyes closed. I tag @umairqazi17 @hassanhayatkhan & @jamshedfarhad to do the same.

A post shared by Sana Javed (@sanajaved.official) on Jun 4, 2017 at 6:23am PDT

Close your eyes. See the darkness? This is the story of millions of people in Pakistan living without electricity and light even today. With Pepsi’s Liter of Light initiative, you can light up lives as Pepsi will donate to the cause for every picture you post! Spread the word by tagging your friends to post a picture too. I tag @dperwani , @hassanhsy & @zhalay to post a picture and join the movement #EyesClosedForLight #eyesclosedforlight #pepsiliteroflight

A post shared by Tapu Javeri (@tapujaveri) on Jun 3, 2017 at 5:44am PDT

 

#eyesclosedforlight I can't imagine living in darkness but millions people in pakistan do each day without any access to light i stand with pepsi you should too! #eyesclosedforlight take a picture yourself with close eyes with hashtag #eyesclosedforlight and support the cause i nominated @ayezakhan.ak and @mariyamkhalifs and @mariammirzaofficial @kunwarnafis.official to join me in this cause

A post shared by hina khawaja bayat (@hinabayatofficial) on Jun 6, 2017 at 5:40am PDT