If you are an adventure enthusiast who enjoys the finer things in life, we’ve got great news! After the success of their Karachi and Lahore facilities, Dewan Motors recently inaugurated their third BMW Motorrad facility, this time in Islamabad, the capital city of Pakistan. BMW Motorrad is known to be the leader in the premium segment of adventure bikes.
The success story of BMW motorcycles started in 1923 with the BMW R 32. BMW Motorrad builds fascinating, dynamic motorcycles from long-distance enduros to racing bikes, exclusive luxury touring motorcycles to cool urban bikes. We all know that the BMW Motorrad is a world-renowned premium motorcycle brand with supreme heritage and cutting-edge German technology. Providing long-lasting comfort, support and durability, these premium bikes are surely worth the experience.
The Islamabad BMW Motorrad facility was inaugurated on 2nd October by Mr. Dewan Yousuf (Chairman, Dewan Motors Private Limited), Ms. Nabiha Yousuf (CEO, Dewan Motors Private Limited), H.E. Mr. Alfred Grannas (Ambassador of the Federal Republic of Germany), Mr. Zaeem Ul Haque (Director of Operations), and the iconic Pakistani rockstar, Mr. Umair Jaswal (who is also BMW Motorrad’s Brand Ambassador in Pakistan).
With an increase in demand for their two-wheeler vehicles, BMW Pakistan has experienced an increase in sales over the last two years. Offering a three-year warranty, and after-sales services at par with international standards, these premium bikes lead the ‘GS’ category. One of their biggest standpoints to greater sales is their homologated bikes and the showroom itself where they can provide firsthand information and services to the clients, ensuring reliability and authenticity.
“Motorcycling is my way to experience life, an instant feeling of freedom and happiness. I am delighted to be a part of the Dewan Family and being associated with such a strong and universally renowned brand as BMW Motorrad,” stated Mr. Umair Jaswal, the official Brand Ambassador for BMW Motorrad Pakistan.
With easy accessibility to the official BMW Motorrad stores, it’s safe to say we will be seeing an increase in consumers and perhaps even a boost for the motorbike industry in Pakistan.