According to the World Food Program, 80 million people in Pakistan are estimated to be food-insecure. This had been made worse during the pandemic, as the livelihoods of some of these individuals were negatively impacted.
Coca-Cola Pakistan & Afghanistan, and Rizq, a local non-profit, have partnered to distribute three million meals across multiple cities by the end of the year. Through this collaboration, the partnership is steadfast in making Pakistan more food secure.
Thanks to comprehensive marketing strategies on both digital platforms and through on-ground activations and advertising, consumers can do their part for the cause simply by scanning the Rizq QR code, which is available on Coca-Cola's family-sized bottles and billboards across Pakistan.
Fahad Ashraf, Vice-President, Coca-Cola Pakistan & Afghanistan said, “As our partnership with Rizq solidifies in the second year, we invite our wider community to help us scale this noble effort. We add QR codes on our bottles to lead consumers to the donation portal, making it very convenient to contribute.”
This campaign has been launched in 14 cities so far, and 640,000 meals have been distributed, including iftar dastarkhawans and meal rations.
Musa Aamir, Co-Founder Rizq said, “We are grateful to Coca-Cola for supporting us in our mission of creating a hunger-free Pakistan. Our journey with Coca-Cola started last year when we distributed 900,000 meals. This year we aim to further use their nationwide outreach and our on-ground execution skills to scale our efforts to deliver free meals for millions.”
You can be a part of this great cause as well, by donating, supporting, or volunteering for the Rizq Coca-Cola Ramadan 2022 initiative. For more details, visit https://bit.ly/CokeRizq