As we turn the pages of this month's edition, we find ourselves immersed in the vibrant narrative spun by none other than Hussain Rehar, the architect of modern Pakistani fashion.
"Fashion is my language,"
declares Rehar, a sentiment that echoes through the exuberant hues and intricate designs of his latest collection. It's a language he speaks with eloquence and flair, reflected in the bold patterns that have become his signature.
Born in the bustling city of Gujranwala, known more for its wrestlers than its couturiers, Rehar's journey is one of audacious dreams and relentless passion. He confides,
"I've always loved putting an outfit together. It's not just clothing; it's a statement of self-expression."
This philosophy carried him to Lahore, where he shaped his future at the prestigious Pakistan Institute of Fashion Design.
Our cover muse, the enchanting Iqra Aziz, becomes the epitome of Rehar's vision—a confluence of tradition and modernity. Adorned in his creation, she brings to life the ecstatic rhythm of a Punjabi wedding, the "whirl of colors and dholdhamaka" that fuels Rehar's inspiration. As he says,
"In the swirl of these colors, I find the inspiration for my creations,"
a testament to his deep-rooted love for the cultural tapestry of his homeland.
The fashion maestro's ascent was heralded by his memorable catwalk debut in 2018 at the PFDC Sunsilk Fashion Week. Donning a striking ensemble of his own design, he took his bow, his bashful smile a silent promise of the ingenuity that was to come.
"Fashion isn't just about clothes; it's about telling a story through every thread and stitch,"
he shares, an ethos that has manifested in each collection since.
Rehar's designs stand as a celebration, not only of the individual who wears them but also of the culture they represent. "I believe that every piece I create is a work of art, an expression of my passion for fashion," he reflects. And indeed, his work is art, each piece a canvas where threads dance to the tune of love, tradition, and the timeless beauty of Pakistani weddings.
Iqra, transformed under Rehar's deft hands, shares,
"Wearing Hussain's clothes is an absolute joy. His designs make you stand out and feel extraordinary."
Through his lens, she becomes more than just a muse; she is the narrative itself, brought to life by the master storyteller's vision.
In this edition, we not only showcase a collection but chronicle a movement. Hussain Rehar has not just designed clothes; he has sculpted a legacy that will resonate for generations to come.
"My designs are a celebration of love, tradition, and the timeless beauty of Punjabi weddings,"
he concludes, inviting us to revel in the splendor of his creative genius.
TEXT: HELLO! PAKISTAN
PHOTOGRAPHY: ALEENA NAQVI
JEWELLERY: NEEMAR JEWELS
MAKEUP ARTIST: AYAN KHAN