Pantene Hum Showcase Promises High-Octane Fashion With Its 3rd Edition

Pantene HUM Showcase is back and is set to enter its 3rd year with another grand show at Pearl Continental Hotel Karachi from 18th-20th April 2019. 

HUM Showcase is now considered the benchmark in the categories of pret, couture, high street brands and luxury wear. It continues to grow, flourish and introduce cutting-edge design to audiences both locally and internationally and has launched and promoted many undiscovered gems. Powered by TUC and with Fair & Lovely as its beauty partner, Pantene HUM Showcase will feature 21 of the country’s upcoming young designers as well as long established icons showcasing their unique collections. With veteran industry insiders playing vital roles in this creative endeavor, the three-day event promises high-end fashion of an extraordinary level as pioneer couturier Rizwan Beyg returns as show director, while Raheel Rao acts as senior fashion consultant and advisor on all things fashion related for this 3rd season of Showcase 2019. Introducing designer debuts alongside Pakistan’s most celebrated brands, the lineup includes: Zonia Anwaar, 9Lines, Deepak & Fahad, Emraan Rajput, Hussain Rehar, Image, Jazib Qamar, Jhirki – Block Prints by Wardha Saleem, Khaadi Khaas, Mahgul, Mona Imran, Natasha Kamal, Neelo Allawala, Outfitters, Sublime by Sara Shahid, U & I by Umer and Imrana, Zaheer Abbas, Munib Nawaz, Hassan Shehryar Yasin, Rizwan Beyg and Sana Safinaz. The 3rd Edition of Pantene HUM Showcase will collaborate with Team Nabila, N-PRO and NGENTS as their official hair & makeup partners, with backstage management by Production 021. The official photography for the show will be done by Arsalan Bukhari, and DJ Yousuf Kamal will be handling music, while Mind Map Communications will partner on both digital & PR management.