KalaKola has been a trusted hair colour brand since the 1950s. KalaKola always wanted to expand its target audience and always focused on women aged 20 to 50 years. Since the brand has been delivering for seven decades, the brand needed a strategic shift.
KalaKola collaborated with Aima Baig, and, captured the eyes of every younger willing to dye their hair. Aima Baig is not just a singer or an artist; she is an idol for the young girls of Pakistan. With the impactful appearance of Aima Baig, KalaKola introduced 10 new Long-Lasting colours including Mocca, Hazel Blonde and Ash Blonde.
The new TVC is worth watching, from the upbeat music and the catchy lyrics to stunning beauty shots of Aima Baig in different hairdos. I personally loved the neon sequence in the TVC, where Aima Baig dances showing off Mahogany 09 and Burgundy 08 shades of KalaKola. The visualization and the cinematic collaboration with colours is definitely on point. It makes me want to dye my Burgundy now. You should consider watching the latest collaboration off KalaKola with Aima Baig. Considering the healthy olive oil and vitamin E extracts, I do not find any reason not to level up your hair with KalaKola
Just visit https://www.youtube.com/watch?v=8ZE0FvwVpAU