A New Chapter in Pakistani TV – The Siblings Behind Green Entertainment’s Disruptive Rise | Fasih ur Rehman & TEHREEM CHAUDHARY
In an industry where playing it safe is the norm, Green Entertainment has done the opposite—shifting the focus from predictable television to stories that challenge, resonate, and stay with audiences long after the credits roll. At the forefront of this movement are Fasih ur Rehman and Tehreem Chaudhary, the sibling duo leading Pakistan’s most talked-about television channel with a sharp instinct for what the industry has been missing.
Fasih, the youngest CEO of a television network in Pakistan, isn’t just managing Green Entertainment—he’s steering it toward a space where originality isn’t just encouraged, it’s expected. With a background in Construction Engineering & Management from Oregon State University, he brings a structured yet forward-thinking approach to the creative world, ensuring that every project is a statement, every risk is calculated, and every boundary pushed is intentional. Meanwhile, Tehreem has turned marketing into more than just promotion. Armed with degrees in Global Media from the University of Westminster, Digital Assets & Media Management from King’s College London, and International Relations from Queen Mary University of London, she has built a connection between the audience and the content, ensuring that the stories Green Entertainment tells don’t just reach people but spark conversations.
Together, they’ve built something that stands apart—not by following trends, but by setting them. This cover story gets inside their world, the decisions that shaped Green’s identity, and what’s next for a channel that refuses to blend in.
Fasih ur Rehman
CEO
GREEN ENTERTAINMENT
As the youngest CEO of a television channel in Pakistan, how do you balance the pressure of leading such a large-scale project while ensuring the creative integrity of your content?
It’s both a privilege and a huge responsibility. My focus has always been on building a strong team and fostering a culture of innovation one that aligns our creative vision with our business objectives. When you empower the right people, streamline processes, and stay ahead of industry trends, leadership becomes more intuitive and impact-driven.
Creativity thrives within a structured framework, so I’ve developed systems that balance artistic freedom with efficiency. This allows us to push creative boundaries while maintaining commercial viability.
"We didn’t just enter the industry—we disrupted it. From the kind of content we produce to the way we engage audiences, Green Entertainment has set a new precedent for what Pakistani television can be." – Fasih ur Rehman
Green Entertainment has been described as a trailblazer in the industry. What were the initial challenges you faced in creating a platform for untold stories, and how did you overcome them?
The biggest hurdle was breaking conventional industry norms both in storytelling and execution. Audiences were accustomed to a certain kind of content, and shifting that mindset required a careful balance between innovation and relatability.
A major challenge was reshaping the perspective of writers and directors who had long believed that only familiar narratives resonated with viewers. Changing that perception took back and forth discussions, allowing them creative freedom while also pushing them to explore fresh narratives.
Through it all, we remained unwavering in our mission: to back stories that matter, challenge stereotypes, and prove that originality can be both artistically and commercially successful. Today, Green Entertainment stands as a testament to that belief.
"Psychological thrillers are next. I want Green Entertainment to create stories that mess with your head, blur the lines between reality and illusion, and keep audiences questioning everything until the very end." – Fasih ur Rehman
You aim to address critical social issues through storytelling. Can you share a moment where you realized the impact of one of your productions on your audience?
I am proud to say there have been many moments that reinforced the impact of our storytelling. Working Women was one such project that sparked conversations, countless women shared their feedback, how deeply they resonated with the struggles portrayed, finally seeing their experiences validated on screen.
"Green Entertainment was never meant to play it safe. If a story doesn’t challenge the norm, shift perspectives, or leave an impact, then it’s not for us." – Fasih ur Rehman
Pagal Khana, is another project, which explores mental health from multiple perspectives, not just those struggling, but also their families and how society treats them.
What’s the one piece of advice you give to your team of creators to inspire them to push boundaries in storytelling?
I tell my team: don’t just create content to fill airtime but create to stand out. Green Entertainment was built on the idea of redefining storytelling, and every project we take on should carry that precedent forward. If a story doesn’t excite you, challenge you, or make you think, chances are it won’t do that for the audience either.
I encourage my team to trust their vision and take creative risks. The stories that truly matter are not just the ones that perform well in the moment, they’re the ones that shape perspectives and are remembered long after they air. That’s the legacy we are building.
"We had to convince the industry that audiences were ready for something different—and now, they don’t just expect it, they demand it." – Fasih ur Rehman
If you had to summarize Green Entertainment’s contribution to redefining entertainment in three words, what would they be, and why?
Bold, Authentic & Disruptive.
Because we have never been afraid to challenge the status quo, whether it’s through unconventional narratives, taboo topics, or fresh storytelling. We did not just enter the industry, we disrupted it. From the kind of content we produce to the way we engage audiences, Green has set a new precedent for what Pakistani entertainment can be.
"Our biggest challenge wasn’t creating fresh content—it was proving that originality isn’t a risk, it’s the future." – Fasih ur Rehman
What’s a genre of storytelling you’d like to explore on Green Entertainment that hasn’t been done yet?
Green Entertainment has already dived into horror, action, rom-com, and sports dramas, but one genre we would like to explore further is psychological thrillers. There’s something fascinating about stories that play with your intellect, blur the line between reality and illusion, and keep you questioning everything till the very end.
I believe a great psychological thriller is not just about suspense, but about peeling back the layers of human nature, diving into the grey areas of morality, and making the audience think long after the credits roll. If done right, it has the power to take Pakistani storytelling to an entirely new level.
"A year from now, if someone sees a drama and instantly knows it’s a Green Entertainment production—that’s when we’ll know we’ve done our job right." – Fasih ur Rehman
Green Entertainment has set a new benchmark for storytelling in Pakistan. What’s your long-term vision for the channel, and how do you plan to sustain its success?
Green Entertainment was never just about launching another TV channel, it was about redefining storytelling in Pakistan. Our vision has always been to create content that is bold, meaningful, and globally competitive.
Sustaining this success means staying ahead of the curve. We are focused on continuously evolving, whether through fresh narratives, strategic collaborations, or embracing new formats. The industry is changing rapidly, and the key is to adapt without losing sight of our core identity. Our goal is to ensure Green remains a platform where important stories are told, talent is nurtured, and Pakistani content stands tall on the global stage.
TEHREEM CHAUDHARY
EXECUTIVE DIRECTOR
GREEN ENTERTAINMENT
As the mastermind behind Green Entertainment’s marketing and digital campaigns, how do you craft strategies that resonate with both local and global audiences?
At Green Entertainment, our stories go beyond borders because they are built on emotions everyone can relate to whether it is love, resilience, justice, or personal struggles. While our narratives are deeply rooted in our culture, themes like women empowerment, class divides, mental health, and generational conflicts resonate with audiences everywhere.
"The best marketing doesn’t feel like marketing—it feels like an experience. That’s why we don’t just promote our dramas, we make people feel like they’re part of them." – Tehreem Chaudhary
My goal is to leave no stone unturned when it comes to marketing, if we were bringing this kind of unique content, it deserved to be seen everywhere and by everyone. To bridge the gap between local and global viewership, we have strongly embraced digital marketing, from targeted ad campaigns to social media amplification and strategic content placement. We engage audiences through traditional media, influencers, and community-driven campaigns. By combining data-driven insights with powerful narratives, we ensure our content isn’t just watched it resonates, inspires, and leaves a lasting impact, no matter where the viewer is.
"Duniyapur wasn’t just a campaign—it was a statement. I wasn’t going to let it be another TV drama people forget after a week. It had to be everywhere, and it was." – Tehreem Chaudhary
Green Entertainment has mastered turning viewers into loyal advocates. What’s the secret sauce behind creating campaigns that build such a strong emotional connection with the audience?
The key is engagement over promotion, we don’t just market our dramas; we create experiences that truly connect with people. From behind-the-scenes content to fan interactions at mall visits, festivals, and real-time discussions on social media, our goal is to make our audiences feel heard and involved in a way that’s personal and meaningful.
Most importantly, we listen. Whether it’s a single comment or a detailed email, audience feedback has always been a priority. Since Green Entertainment launched, it has been our policy to actively engage with, acknowledge, and implement audience suggestions whenever possible. I believe this ongoing conversation with our viewers has not only strengthened our bond with them but has also earned their trust and appreciation, something we value deeply.
From a marketing perspective, how do you navigate promoting shows that address sensitive or controversial subjects?
When handling sensitive topics, we ensure that the narrative is framed with depth, nuance, and cultural sensitivity, rather than sensationalism. The marketing strategy involves clear messaging, highlighting the purpose behind the show rather than just the controversy.
Collaborating with thought leaders, social activists or lawyers, at times helps contextualise the conversation, making it more about awareness and impact than just drama.
"Marketing a show isn’t just about getting people to watch it, it’s about making sure they feel something before they even press play." – Tehreem Chaudhary
As a female leader in a male-dominated industry, what message do you have for young women aspiring to enter the media and entertainment world?
My message is simple: own your voice and take up space. In our society, where traditional expectations often intersect with modern aspirations, it is crucial to trust your unique perspective and creative instincts. The media industry is evolving rapidly, and women are steadily redefining leadership roles. Believe in your ideas, build a strong network, and never shy away from opportunities. Challenge the status quo, push creative boundaries, and remember: your perspective is invaluable. Always trust yourself; don’t let doubts about your age or experience hold you back because creativity knows no limits. If you don’t see a seat at the table, create one, and pave the way for change.
"I stepped into production because I wanted to tell stories that break away from predictable formulas. Ishq Di Chashni was just the beginning." – Tehreem Chaudhary
What’s one marketing campaign for Green Entertainment that you’re particularly proud of, and why?
For me, it has to be Duniyapur. This project was a labour of love, not only for me but for a lot of people. A project where I was deeply involved from the strategic planning to the final execution of the marketing campaigns, a journey that spanned several months. Given the scale and ambition of this project, I was determined that it could never fall victim to mediocre marketing. My team and I worked tirelessly to ensure that the launch was not just about bringing in the views, it was about making a statement. Our goal was to make sure everyone knew about Duniyapur, whether they were regular TV watchers or not. We didn’t want Duniyapur to fade into the background; we wanted it to be the talk of the town, creating a buzz that was hard to ignore. And the feedback was phenomenal, each comment and message felt like a reminder that our efforts had struck the right chord.
What’s the most unusual or unexpected feedback you’ve received about one of Green Entertainment’s campaigns?
We often hear that our social media content, whether it’s reels, behind-the-scenes clips, or posts, feels like a personal invitation to be part of our tv serial. Viewers frequently share that they feel connected and have even requested specific content, which we then deliver. Although this kind of feedback is common, each message feels uniquely rewarding and reaffirms the genuine bond we share with our audience.
You have recently taken the leap into production with Ishq Di Chashni. What inspired you to step into production with this specific project?
Stepping into production was a natural progression for me, one driven purely by passion. Ishq Di Chashni, was the perfect opportunity to launch my career as a producer, I was immediately drawn to the script. I saw an opportunity to break away from the predictable Ramzan formulas. Ishq di Chashni offered everything I was passionate about: a rom-com that celebrates female ambition, highlights supportive family dynamics, and introduces modern elements. This project reimagines traditional narratives without losing its classic, feel-good essence. My content team and the director worked hand in hand to bring this vision to life, creating something that’s both fresh and deeply rooted in the values we cherish and I am extremely proud that I started my production journey with a project like this one.
What type of production can we expect from you next?
I’m currently working on about six to seven exciting projects that span a wide range of themes and genres. While they remain true to the signature style of Green Entertainment, we are also integrating fresh, contemporary narratives that reflect the evolving tastes of our audience. Additionally, I am working on sequels for some of our beloved shows, it’s like revisiting familiar stories with exciting new twists. It’s a busy but thrilling time, and I can’t wait for them to finally land on our viewer’s screens.
FOR BOTH
What’s the best and most challenging part of working together as siblings in such pivotal roles?
Fasih ur Rehman: The best part is the trust there’s no learning curve when it comes to understanding how we work. We know each other’s strengths and weaknesses, and we complement each other in a way only family can. The most challenging? Let’s just say work doesn’t always stay at work.
Tehreem Chaudhary: Absolutely, the trust and understanding make decision-making much easier. But work does have a way of slipping into family conversations, and our creative debates can get spirited. Still, we always find common ground eventually.
How do you ensure that your individual visions for Green Entertainment align to create a cohesive mission for the channel?
Fasih ur Rehman: We don’t always see things the same way, and that’s actually a strength. Our different perspectives challenge us to push boundaries. But the foundation of our vision is the same, obviously. That keeps us aligned, no matter how many debates it takes to get there.
Tehreem Chaudhary: And there are plenty of debates sometimes. But we have a shared goal: to make Green a space where impactful stories thrive. The key is knowing when to challenge each other and when to step back and trust the other’s instinct. Luckily, we have had a lifetime of practice.
A year from now, what do you hope Green Entertainment will be known for in the industry?
Fasih ur Rehman: For proving that original, fearless storytelling isn’t just possible, it’s the future. We want Green to be the channel that consistently surprises audiences in the best way.
Tehreem Chaudhary: And for being the platform where creators want to work. A place that values fresh perspectives.
Fasih ur Rehman: Basically, if people see a show and immediately think, ‘This has to be a Green Entertainment production,’ we’ll know we did something right.
Rapid Fire
One word to describe your sibling’s working style.
Fasih ur Rehman: I have to use two words: Authoritative & Assertive
Tehreem Chaudhary: Strategic.
A show you both binge-watch together.
Fasih ur Rehman: Prison Break
Tehreem Chaudhary: and Suits
A hidden talent of your sibling that surprises even you.
Fasih ur Rehman: Her writing skills paired with her creative and aesthetic sense, it still surprises me every time.
Tehreem Chaudhary: His ability to make the impossible seem doable. I’ve seen him turn the most unrealistic deadlines into success.
What’s the next big milestone for Green Entertainment in 2025?
Fasih ur Rehman: Expanding the reach of Pakistani content whether it’s regional, global, or wherever great stories deserve to be seen.
Tehreem Chaudhary: And not just growing as a platform, but redefining the industry standard in terms of content, production, and impact.
Fasih ur Rehman: Basically, a quiet, well-executed takeover.
Interview: Sundus Unsar Raja
Photography: Ahsan Qureshy
Stylist: Tabesh Khoja
Makeup: N Pro & N Gents
Coordination : Syed Umair