Shani and Shuja Haider composed the song while Aleena Naghman from Frame Collective directed the video that was shot in Srilanka.
"Up to 1,000 contestants auditioned from all over the country this year to get a chance to groom themselves and transform into their best selves via the platforms via the platform of Miss Veet Pakistan. Noori and Sara Haider joined hands with Veet capturing the essence of the platform and taking forward the message to all the young girls of Pakistan", shares the Brand Manager of Veet.
The title song was revealed at Ocean Mall Karachi on Sunday November 13th. Noorie and Sara Haider made a special appearance at the venue and hosted a spectacular concert for the roaring crowd.
In an exclusive chat with Ali Hamza, he explains the connection between this grand platform and Noori,
"The concept that Veet brought to Noori was that, this time around they changed their game; from a glamorous platform that mostly focused on refining models, Veet Pakistan 2016 brings about everyday girls and makes them go through a journey that truly transforms them. The idea behind this show is reflected in Noori's previous songs - they are all about our society's concept in which we encourage women to step out and come out of their shell to do what they are passionate about. Additionally Fahad, a senior of the Veet team made the entire process very interesting because he was there and very involved. We all had a great time travelling to Balapitiya, Sri Lanka which is beautiful!"
On working with Sara Haider, Ali Hamza said,
"Sara is very talented, she has a head on her shoulders. She is passionate, driven and very involved in her work. It was like meeting a soul sister."
Here's the theme song for Veet Pakistan 2016,