There isn’t a street style icon instablogger, influencer, Kardashian, Jenner, Hadid, voice of millennials and fashion conclusions maker in sight who hasn’t been rocking at least some sort of allegiance to sportswear brand turned style staple creator adidas. It started with the return of the ‘Superstar’ sneaker and then the ‘Stan Smith’ revival and has erupted with the broken floodgates of ‘athleisure is the new black’ approach retailers and luxe designers are taking to fashion. Both strategic and effortless, the painfully cool outfitter is experiencing envy inducing fan frenzy. From vintage logo finds on eBay, to the iconic 3 striped pieces ranging from leggings to wind breakers and even sports bras (worn as crop tops - innovation), adidas is the brand to wear.Here’s our round up of sartorially approved (and easy to take a jog in) gear.
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