Frozen Beverages Are Quintessentially Summer and Deserve Some Frosty Action!

Picture this: It's a hot summer day, and you're heading to the movies. You're escorted by your family or surrounded by close friends, and as the sweat trickles down your forehead, you count the minutes left till you reach your destination- luckily, not too long after, you're there. You gather your stuff (and people) and make your way towards the cinema. However, there is one thing missing. How, exactly, are you supposed to cool off? What's a movie without something to sip on? The regular soft-drinks and water just don't cut it anymore -enter the world of Frozen Beverages, the latest out of PepsiCo Pakistan's range; it’s the perfect antidote for the dog days of summer. The delicious refreshments to be available in select cinemas across the country will come in two popular flavors, super ice cold Citrus Chill and Frosty Orange. The slushy drinks that are light and versatile are perfect for a long movie and add popcorn to the equation, you've got it all covered!

Frozen Beverages offered in two of the most popular flavours are quick to quench your thirst and keep you cool and hydrated while leaving a sweet and tangy taste in your mouth. It’s perfect for a movie, summer pool party, afternoon at the beach, and pretty much any other scenario you can dream up!

Frozen Beverages were unveiled on Friday, 12th May 2017 at the Nueplex Cinema, Karachi, where Guardians of The Galaxy Vol.2 was screened for exclusive guests and select media. The event was attended by the who's who, to name a few, Tapu Javeri, Deepak Perwani, Rizwan Beyg, Nadia Hussain, Amna Ilyas, Adnan Pardesy, Zaheer Abbas, Wardha Saleem, Tariq Amin, Mantaha Tareen, Faizan Haque and Raheel Rao.

The attendees enjoyed their evening socialising while sipping onto ice-cold refreshing beverages of their choice, consequently a perfect recipe to cool off the heat with a colourful drink in hand!



Frozen beverages will be available at the following cinemas: Nueplex (Karachi), Cinestar (Lahore) and Cinepax (Islamabad, Lahore and Karachi). A  perfect solution for everyone to 'Freeze the Heat' this summer, and it is no magic potion, but in these refreshing new frozen beverages!

According to Mr.Mohammad Khosa, Director for Key Accounts at PepsiCo,

“We have always been at the forefront of innovation in Pakistan, and we will continue to lead the industry in offering a variety of beverages for consumers to enjoy!”

So, next time you head to the movies treat yourself to something that will really help you beat the heat!