Meet Sundus Unsar Raja, Editor-in-Chief of HELLO! Pakistan

At the helm of HELLO! Pakistan, Sundus Unsar Raja brings a wealth of experience and a distinctive vision to one of the nation's premier lifestyle publications. Since taking on the role of Editor-in-Chief, Sundus has been instrumental in steering the magazine through the evolving landscapes of fashion, lifestyle, and celebrity news, consistently ensuring that content is not only engaging but also resonant with our diverse readership.

With an academic background in Philosophy and Conflict Studies from Saint Paul University and the University of Ottawa, Sundus possesses a unique blend of analytical prowess and creative flair. Her expertise is not confined to the theoretical; it is enriched by over seven years of practical experience in journalism and magazine publishing.

Under her leadership, HELLO! Pakistan has flourished, forging significant partnerships and expanding its influence beyond borders. A notable highlight in her career was her successful collaboration with Dubai Tourism, which not only enhanced bilateral cultural exchanges but also underscored her capability to amplify tourism and cultural narratives on a global scale.

Sundus's visionary approach has been pivotal in adapting our publication to the digital era, embracing multimedia storytelling while maintaining the journalistic integrity that HELLO! Pakistan is known for. Her forward-thinking strategies ensure that the magazine remains at the forefront of the industry, setting trends and standards alike.

Sundus is currently based in Islamabad, Pakistan, where she continues to lead HELLO! Pakistan with commitment and innovation.