What a brilliant concept. This new Lay’s campaign has taken the Nation by storm as I see everyone putting up their pictures with these cool smile packs. I also tried taking one while writing this blog and this sure is a fun thing to do. You can see thousands of such pictures by consumers on Lay’s microsite www.layspassasmile.pk. We were really impressed to see the pictures collection and how well this new packaging has connected with the consumers.
This is the first time for such a creative package to be launched in Pakistan. An advertising campaign with such oomph factor has hardly ever been used in Pakistan and it’s great to see the team of Lays Pakistan execute such an innovative and engaging campaign. The idea was the need of the hour for us Pakistanis who have forgotten to smile because of the constant negativity in our lives.
With all these exciting new packages and unique flavour combinations Lays chips are on a roll and undoubtedly the leader of the pack among the rest of the competition.
What’s even more exciting is that all of you have a chance to win Rs. 100,000 DAILY for 50 days and a mega prize of an AUDI A3 sedan! All you have to do is scratch the code behind the pack, and send it via SMS to 9005 to enter the lucky draw! I have already sent my entry.
What are you waiting for now? Buy a pack, put up your lays smile selfie and also try your luck in the smiles promo.