Ammar Ashraf is redefining the landscape of visual storytelling. As an acclaimed director and producer, Ammar’s portfolio boasts collaborations with global giants like Samsung, Jazz, Spotify, UNICEF and many more his creative ventures span TV commercials, music videos, and impactful social documentaries.
What sets him apart is his ability to seamlessly merge artistry with purpose.
From directing campaigns for Samsung’s flagship Galaxy series to producing social documentaries highlighting critical issues like flooding in Pakistan and the global water and education crisis, Ammar’s work is as diverse as it is impactful.
He has also embraced AI, using cutting-edge generative tools to craft visuals that elevate brand narratives. Beyond commercials, Ammar’s contributions to the entertainment industry include direction for top fashion brands and international artists.
Ammar’s vision transcends traditional filmmaking, delivering narratives that resonate deeply while addressing pressing societal challenges. His commitment to blending creativity with social responsibility continues to make him a force in the industry.