HELLO! Pakistan’s Grand Voyage | From BRICS Talks to Moscow’s Fashion Runways
In early October, as the brisk Moscow air embraced the global fashion elite, HELLO! Pakistan was proud to represent our country at two extraordinary events—the BRICS Summit and Moscow Fashion Week. Both prestigious gatherings, which united cultural icons, designers, thought leaders, and visionaries from across the world, invited only a select few. Saif Publishing, which manages both HELLO! and Grazia, was honored to be the sole representative from Pakistan at this momentous occasion.
The summit and the fashion week were nothing short of breathtaking. The sheer scale of the organization was impressive, with meticulous attention to detail and a seamless flow between high-profile discussions and runway shows. Every aspect of the event reflected the grandeur and global significance that Russia brings to the international stage. We not only witnessed thought-provoking dialogue on pressing global issues but also an artistic celebration of fashion, creativity, and cultural exchange.
Beyond the event itself, the city of Moscow left us in awe. Its towering spires, historic squares, and the mesmerizing underground subway system—steeped in history and architectural brilliance—added an extra layer of magic to our journey. We wandered through the streets, where every corner seemed to echo with stories of the past, from the grand Kremlin to the Red Square, each structure reflecting centuries of Russian history and resilience.
Moscow, a city that fuses its historical legacy with a pulse for modernity, gave us a unique window into the world of design and diplomacy. It was a privilege to experience these two worlds—fashion and international leadership—collide in such a remarkable way, offering a fresh perspective on the global stage.
As we return to Pakistan, we carry with us not only the memories of Moscow’s beauty and grandeur but also the pride of representing our nation at such an important global event. It is moments like these that remind us of the power of culture, dialogue, and art to connect people across borders.